We believe in paying it back, forward and sideways. Markus and Joe returned to their alma mater today to deliver a keynote at BOLD: The Art Center Symposium for Creative Entrepreneurs. The event brought together designers, artists and entrepreneurs to explore the future of creative industries.
On the eve of its one-year anniversary, the Soma water filter has brought home silver from the 2014 IDSA IDEA awards. We couldn't have asked for a nicer gift. One of the world's most respected design competitions, IDSA recognizes exciting new products, with an eye on sustainability, functionality and, of course, beauty.
The water filter that keeps on giving also keeps on winning. Core77 Design Awards have chosen Soma as one of 2014's best consumer products. A jury of 70 luminaries from nine countries said, "When you see it you ask yourself--'Why hasn't anyone done this before?', which we felt is at the heart of great design."
You know you've done something right when British Design & Art Direction gives you the nod. Globally recognized as the ultimate creative accolade, the D&AD Awards are judged by 200 of the world's top creative talents tasked with identifying the year's most brilliant designs. We feel truly honored. And also honoured.
Spark has chosen the Soma water filter as one of the year's best products for "designing a new future for one of the few things every person does every day." The Spark awards recognize ideas from around the world that contribute to positive design-led change. We'll drink to that.